Vietnam International Travel Mart 2025 (VITM) will take place from April 10-13 in Hanoi. VITM is the key travel exhibition in the region organized by Vietnam Tourism Association.

VITM Hanoi 2025 – a unique event for travel companies to promote existing and create new partnerships, will be held at the International Centre for Exhibition, Hanoi (I.C.E. Hanoi).

This year the exhibition will bring together the broadest audience: travel agencies and tour operators, airlines, companies involved in tourism promotion in the region, IT-companies’ representatives and etc.

Sirena as an exhibitor will join this unique communication platform, defining the development vectors and innovative technologies for the world travel industry.

Visit Sirena at our booth 32-33, hall A, from April 10 -13, 2025 at I.C.E. Hanoi. Visiting our booth, you can speak to our experts and explore IT- solutions by Sirena for airline services distribution.

Since December 2022, the Egyptian airline AlMasria Universal has started using  the modern Leonardo PSS inventory system developed by Sirena, thereby expanding its functionality.

Somon Air launched the third frequency on regular flights on the Dushanbe-Dubai-Dushanbe route. The airline now operates flights to Dubai on Tuesdays, Thursdays and Saturdays. On Tuesdays, departure time from Dushanbe is 06:30, from Dubai – 10:25; on Thursdays, the departure time from Dushanbe is 03:45, in the opposite direction – 07:55; on Saturdays, the departure time from Dushanbe is 20:00, from Dubai – 00:10 (on Sunday night) local time.

Digital Aviation & Travel Forum is the leading communication platform in the field of innovative technologies in civil aviation and travel industry.

Sirena has been a participant in this event for many years. This year Sirena will be one of the sponsors of event.

The Forum’s program is focused on digital technologies for searching, selling and organizing travel in the new conditions that have developed in the world.

Topics of presentations by the leading experts of the aviation and tourism industry at the Forum will be the most pressing issues of the new reality:

— What is happening and what will happen to the air transportation market?

— How are sales systems and distribution channels being transformed?

— What digital technologies and IT solutions are most in demand?

— What should the travel community focus on?

During the entire event, a networking zone will be available, allowing, as never before, in-demand personal meetings and business negotiations within the professional community.

Sirena is a leading  supplier of information technologies for the transport industry, a leader in the distribution of aviation services.

The company develops solutions and products to automate the business processes of airlines, airports and transportation sales agencies. Sirena reservation system includes flights of both CIS air carriers and foreign air carriers.

The range of Sirena’s solutions includes booking and selling flights via the Internet, services for obtaining statistics, managing a sub-agency network, and selling non-aviation services. Sirena is a strategic partner of IATA. More details on the website sirena-travel.com

SHIRAK AVIA, the air carrier of the Republic of Armenia and Sirena announce the beginning of a long-term cooperation.

To improve operational efficiency and develop customer service, SHIRAK AVIA will use the Leo PSS passenger service system. Thanks to the close cooperation of Sirena specialists with the professional team of SHIRAK AVIA, the launch of the system into commercial operation was successfully completed on time.

The implementation of Leo PSS allows to automate the business processes of the air carrier and manage the sale of air tickets and additional services as efficiently as possible. The high level of sales from the beginning of the system operation indicates the demand for SHIRAK AVIA transportation in the aviation market.

Leo PSS solution complex is operated by more than 60 airlines using various business models in their commercial activities.

Sirena develops solutions and products to automate the business processes of airlines, airports and transportation sales agencies.

The range of Sirena’s solutions includes booking and selling flights via the Internet, services for obtaining statistics, managing a sub-agency network and selling non-aviation services. Sirena is a strategic partner of IATA. More details on the web site sirena-travel.com

SHIRAK AVIA is an Armenian airline operating according to the classical model. The aircraft fleet consists of Boeing 737. SHIRAK AVIA LLC was registered in the Republic of Armenia in 2019.

In January 2021, SHIRAK AVIA LLC received an AIR OPERATOR CERTIFICATE number AM AOC 072 from the Civil Aviation Committee of the Republic of Armenia, which changed the status of SHIRAK AVIA LLC to an Airline.

In October 2022, SHIRAK AVIA received the REGULAR COMMERCIAL AIR SERVICES CERTIFICATE number 04 from the Civil Aviation Committee of the Republic of Armenia, which allows the airline to operate regular flights to 12 destinations.

In 2022, IATA assigned the 5G code to SHIRAK AVIA.

In Dushanbe, a Memorandum of Understanding was signed between Somon Air and Hans Biotech on cooperation in organizing air transportation and connecting flights for citizens of the Republic of Tajikistan intending to fly to the Republic of Korea, and citizens of the Republic of Korea wishing to visit the Republic of Tajikistan in business and tourist purposes. On the part of Somon Air, the document was signed by General Director Sukhrob Juraev, on the part of Hans Biotech – the Founder, Bekhi Khan.

According to the terms of the memorandum, Somon Air operates flights on the Dushanbe-Tashkent-Dushanbe route on a regular and charter basis, and Hans Biotech undertakes to organize air traffic on the Tashkent-Seoul-Tashkent section on regular and charter flights of Asiana Airlines. It is planned to start operating flights in the spring of 2022.

Somon Air General Director Sukhrob Juraev noted: “Thanks to the Governments of the two states, good bilateral relations are developing between the Republic of Tajikistan and the Republic of Korea, and we are pleased to sign a memorandum, as this cooperation will allow establishing air communication between the two countries through convenient connecting flights. In addition, we intend to expand our own route network for the convenience of our passengers under the code-share or interline commercial agreements with Asiana Airlines. “

The international integrator of tariff information, ATPCO, and Sirena, a leading  supplier of information technologies for the transport industry, announced the expansion of their partnership.

A new level of interaction between ATPCO and Sirena significantly expands the possibilities of using the aviation retail databases Routehappy Rich Content.

The new agreement grants Sirena the right not only to receive Routehappy Rich Content and branding data for its terminal network, but also to redistribute this content in an online channel.

The agreement grants the right to integrate ATPCO content into the new Sirena tool Mixvel, an e-commerce platform for the travel industry that combines all travel services in one tool. At the first stage, Sirena will integrate the Amenities base in Mixvel, which will significantly expand and improve the assortment of aviation onboard retail offered by agencies. The next step will be the introduction of the UTA (benefits and restrictions for tariff consumers in the form of clear and concise content) and UPA (targeted messages, tariffs and visual content from airlines) databases into the system.

Routehappy is an innovative product from ATPCO that allows airlines to deliver targeted information and multimedia content about fares and all services offered on board, as well as facilitating centralized content publishing, distribution and flexible integration into any sales channel. Routehappy media content helps airlines and distribution channels differentiate offerings and simplify the shopping experience by making it more convenient, thereby increasing conversions and customer satisfaction. Routehappy creates a new user experience for travelers, thereby increasing the sale of value-added services.

Standardized solutions will enable airlines to achieve parity across their aviation distribution channels, expand business opportunities and improve sales management efficiency.

The partnership between ATPCO and Sirena will significantly increase the rate of implementation of Routehappy content and the spread of industrial standards for Rich Content and branding to the Russian and CIS markets, as well as create a unique technological basis for a new generation of air ticket sales.