Sirena-Travel CJSC took part in IATA World Passenger Symposium 2013


Sirena-Travel CJSC, leading Russian provider of complex technology solutions for distribution of air transportation, took part in one of the biggest annual events  of IATA - World Passenger Symposium (WPS), which was held on 29-31 October 2013 in Dublin (Ireland).

Under the theme “From Service to Value - a customer driven transformation”, the agenda has focused on the customer experience from shopping for air travel to the actual airport experience. A particular focus was given to New Distribution Capability (NDC) and to the new programs that will impact the passenger airport experience, such as the Checkpoint of the Future.

NDC is an IATA-led collaborative industry initiative to define a messaging standard that will enable retailing opportunities through the indirect (GDS/travel agent) channel. Today, the GDS responds to a request from a travel agent to compile an airline offer based on price and schedule by tapping into fare and schedule databases maintained by outside companies. This offer is put together anonymously outside the airline by intermediaries and the airline does not know who the customer is before a reservation is made. In contrast, once the data standard is in place, airlines participating in NDC will be able to make offers that meet the needs of the end user as identified by the customer, the agent, or another authorized third party. This enables both the airline as well as the travelagency to custom-tailor product/service offers.

Besides World Passenger Symposium,  «Sirena -Travel " is also participant in other key events of  IATA, defining the trends of the global airline industry development . Among them are Annual General Meeting (IATA AGM), various work groups of IATA. Close cooperation with the International Air Transport Association provides "Sirena –Travel“ an invaluable platform to collaborate with other aviation leaders on mutual concerns and emerging issues. That allows to contribute to the development of innovative solutions to industry challenges and priorities. Get an insider’s view of the industry’s strategic plans and play a role in their implementation. 

Sirena-Travel CJSCa leading Russian distribution system and provider of technology solutions for the participants of the tourism industry: travel agencies, airlines and airports. Solutions of "Sirena-Travel" are used by more than 175 airlines, 500 agencies (excluding sub-agency networks), 160 airports in Russia, CIS and abroad. More than 18 000 terminals of travel agencies and airlines are connected to Sirena-Travel GDS through 7000 air tickets sales locations in Russia, CIS and abroad, ensuring nearly 500 agencies flight reservations and sales. "Sirena-Travel" is IATA Strategic Partner.
Sirena-Travel CJSC is accredited for selling air tickets on "neutral" forms of Transport Clearing House (TCH*) and has IATA certification for BSP Russia, Ukraine ,  Germany .


Sirena Travel

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